Every digital advertisement generates data: impressions, clicks, conversions, and user engagement signals. But which ads actually cause someone to act? This project builds a real-time system that captures advertising interactions as they happen and applies causal analysis to determine true incremental impact, transforming raw marketing data into automated, decision-ready insight. The research was presented at… continue reading
Hospital survival rates for pediatric hematopoietic stem cell transplant patients have improved dramatically over the past several decades. Yet survival is only part of the story. During the peri-transplant period, children often experience significant symptom burden, disrupted sleep, and challenges engaging in supportive care. Understanding how these factors interact is critical to improving quality of… continue reading
Reading begins long before children pick up their first book. In this project, Evelyn Fernandez explored how multisensory phonemic awareness activities can strengthen early literacy skills in preschool students, particularly those from diverse cultural and linguistic backgrounds. Her research was presented at the Graduate Poster Exhibition during the 2025 SPARK! (Showcase of Projects, Art, Research,… continue reading
Women in Puerto Rico graduate from universities at higher rates than men, yet they continue to earn less, hold fewer executive roles, and face persistent structural barriers, including high rates of domestic violence. What happens when we examine economic development through that contradiction? Mnguashima Valentina Soomiyol’s research centers women not as beneficiaries of policy, but… continue reading
Most organisms slow down in the cold. Glacier ice worms do the opposite. Living on permanent ice, these organisms generate unusually high levels of adenosine triphosphate, the molecule that powers nearly every cellular process. Truman Dunkley investigates how evolution may have rewired cellular energy production in these extreme conditions, identifying a small protein modification that… continue reading
What if extinction was not caused by catastrophe, but by isolation? This creative manuscript explores loneliness, difference, and belonging through a linked collection of short stories centered on misfits from the same small township in West Michigan. Through dark humor and emotional precision, the work interrogates how people wear their differences as armor, and how… continue reading
